The insane popularity of “take-away coffee” in Ukraine has a significant impact on the trends of accompanying markets, in particular, the requirements for the quality of packaging materials, as well as the ability to ensure its original design. Today, it is important not only “that it does not leak”, but also how the paper cup feels in the hand, how it looks in the photo, whether it carries with it, except for coffee or tea, the idea of the brand.
One of the consequences of the popularization of coffee culture was the introduction of the new Soft-touch technology into the production of ecological paper cups. Soft-touch is a matte coating with a pleasant tactile effect, which takes both the appearance and the glass for drinks to a qualitatively new level. The soft-touch coating not only gives the Future Caps product a “premium look”, but also invests in it a truly premium content.
Tactility as a trend of paper cups
A glass is an object that a person holds for only a few minutes. However, a pleasant-to-the-touch surface creates an important first impression even before the drink itself is introduced. As a result, the general impression of the drink also becomes better as a result. That is why paper cups for hot drinks are increasingly evaluated not only by the strength of the material, but also by how they feel to the touch.
Soft touch and design
Soft touch looks best with a regular design: 1-2 colors, precise contrast, a minimum of small details. If you plan to brand paper cups or print a logo on cups of a limited series for the season, it will be correct to use cups with this coating technology.
Soft touch and glass design
Soft touch is about the surface. But thermal insulation for the drink and comfortable holding of glasses in the hand is usually provided by their design. It can be of several types, such as double-layered, single-layered or corrugated glasses, so it is often combined, depending on local needs and demand.
Who really needs it
Paper cups for cafes can have many ready-made thematic design solutions. Soft touch is more often chosen by establishments with signature drinks, a strong visual style or premium service. If the emphasis is on maximum speed and low cost, promotional offers on paper cups that fully satisfy the needs of most consumers can be the ideal solution.